A famous blogger who claimed that the secret of her energy was Saffola Fittify hi-protein meal shake a few weeks back now has shifted her loyalties to Horlicks Protein Plus. Earlier I used to find such promotional posts irritating but now I find them so funny and entertaining. How quickly they switch brands with no hesitation!! 😆😆😆 Do brands even have any contracts/agreements with Insta influencers? Do these contracts have a no-compete clause at all?
Anyway, let's focus on the product. I wanted to get the ingredients list but couldn't find it on Amazon or Bigbasket. I found the label on Flipkart.
When a brand claims "no added sugar", the first thing we need to do is to check the ingredients for artificial sweeteners. As you might notice, it contains Acesulfame potassium. I have written about this ingredient in Women's Horlicks review. All artificial sweeteners have harmful side effects.
This term "Contains added flavour" without any details need to be looked at as well. Why can't they explicitly state what the flavours are?
This protein shake/mix is just becoming a huge business. Let's not focus only on the protein quantity and ignore the rest of the ingredients.