Dec 30, 2013

The Orange County experience

The only vacation we took this year was a trip to Coorg in early Sept. Finally I managed to pen down my experiences. Husband and I had been planning for a vacation for quite some time since it's been 3 years since our last one at Swaswara. We wanted to go to a place which is toddler friendly in terms of food, space and distance from Bangalore. D is 2 years now and she loves being outdoors. We enquired...

Nov 15, 2013

Notes from Nasscom Product Conclave - Oct 2013

I participated in the Nasscom Product Conclave event from Oct 28th - 30th. It was my first professional networking event in the past 3 years. It was a good experience, interacting with industry experts and peers. Also, it was great to catch up with many of my ex-colleagues from Yahoo! and Cleartrip. Though I was there on all 3 days, because of the distance, I couldn't spend as much time as I would...

Nov 5, 2013

Nutrition for infants and toddlers - Part 1

At the beginning of the year, I set out a goal for myself to share with other moms on what I have learnt during the last 2 years, when it comes to feeding my little daughter. I'm neither a doctor nor a nutrition expert. So please use the tips shared below at your own discretion and consult with your pediatrician.I plan to write this topic in a 3 part series. In the first part, the main focus will...

May 9, 2013

Build a useful product in four steps

With the amount of noise and hoards of information consumers take in everyday, it's quite a challenge to stand out and get noticed, especially in consumer markets. No amount of loud marketing or jazzy advertising will give you the reach unless your product adds some value in the life of a consumer. Flipkart advertisements are cute but if the state of their customer service, delivery processes, ...

May 7, 2013

Collaborative solution seeking

Problem StatementA business problem doesn't have a right or a wrong answer. The solution depends on various factors - context, environment, dependencies, principles/ethics, goals/objectives, available skills and many more. Solving a business problem requires a collaborative effort within the organization. Often at times, because of past mindsets, conditional thinking and groupthink, business managers...

Apr 13, 2013

Role of emotions in product success

Marty Cagan in his book "Inspired: How to create products Customers love" talks about the characteristics of inspiring and successful products. Apart from the popular ones such as usability and visual appeal, one specific characteristic that struck me is the importance he has given towards human emotions and the role they play in creating a winning product.Being a key enthusiast of marketing strategies...

Apr 6, 2013

Perspectives on organization culture

I was going over the recently published HubSpot's culture deck a few days ago and was mighty impressed and inspired by it. Many points resonated with my thinking in terms of building and maintaining organization culture. I always believed that vision/mission/values statements shouldn't just be something that a firm creates for the sake of it, with some jazzy words and jargon laden phrases, stuck...

Mar 18, 2013

Trial in e-retail

In my earlier article on product trials, I briefly touched upon how product trials happen in the online world. This is something I'm really interested, especially in the case of e-retail and personal goods such as clothing, jewelry and perfumes. Consumers would always choose to try out these personal items before they make a purchase. Apparel brands and retailers satisfy this expectation by providing...

Feb 15, 2013

Exploring the mobile app landscape

The recent trend of burgeoning mobile apps has piqued my interest in the last few weeks. Though I'm late into the smartphone segment as a consumer, it's quite interesting to observe the market dynamics, especially in India. First, a few statistics that might be of interest:    * 70% of India's population has mobile phones    * According to the latest Mary Meeker's Internet...

Feb 8, 2013

Paradigm shift in learning

The last decade has seen a tremendous shift in the way we learn, just about anything. I remember vividly during my Engineering days (not so long ago) when learning meant picking up a text book or a reference book, sit down with a pencil/marker and read. There wasn't much collaboration, interaction or discussion during or after class hours. It was a one-way source of communication from the lecturer...

Jan 7, 2013

2012 in review

2012 was a special year to me, primarily because I saw my daughter grow from a tiny, innocent infant to a naughty, active toddler. She rolled over in Feb, started crawling in July, standing in Aug and cruising in Sept. I was there at home to witness all these special first steps. We are waiting for the moments when she starts to walk on her own and run around the apartment. We are already chasing...

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