Anuradha Sridharan

With the amount of noise and hoards of information consumers take in everyday, it's quite a challenge to stand out and get noticed, especially in consumer markets. No amount of loud marketing or jazzy advertising will give you the reach unless your product adds some value in the life of a consumer. Flipkart advertisements are cute but if the state of their customer service, delivery processes,  inventory and their shopping interface aren't what they are today, the ads wouldn't have much of an impact. In consumer behavior terminology, we call this as " attitude towards the ad " which inturn triggers the "attitude towards the brand". We might like the ad but the brand/product wouldn't gain much from the ad. I would keep referring to this book again because it's one of my favorites. Marty Cagan talks about three important attributes of a product in his book " Inspired " - valuable, usable and feasible . Usefulness of a product is a ...

Problem Statement A business problem doesn't have a right or a wrong answer. The solution depends on various factors - context, environment, dependencies, principles/ethics, goals/objectives, available skills and many more. Solving a business problem requires a collaborative effort within the organization. Often at times, because of past mindsets, conditional thinking and groupthink , business managers might not be able to visualize solutions from different perspectives. A third person's view point or a casual chat with an ex-colleague or a friend might open up new avenues of thinking and expand our scope. Sometimes, while attending a seminar or a discussion forum, new ideas might spark which could have a great impact at our workplace. Such is the importance of interacting with people from different backgrounds - be it education, work experience, thought processes or even ideology. In the current scenario, if we want to seek answers to certain business problems outside the o...